Annie Zeina’s story began in 2016 when she interned at RappAround Public Relations Consulting under PR extraordinaire Melissa Rappaport. After graduating college, Annie was offered a full-time role and spent the next seven years growing with the company—working alongside Melissa and eventually leading the entire Los Angeles team. In 2025, Melissa felt her journey in the fashion world had come full circle and lovingly passed the torch to Annie, entrusting her with the fashion division she had helped build over the years—now reimagined as AZPR under Annie’s vision.

With extensive experience in VIP celebrity and influencer relations, as well as traditional media, Annie partners with brands seeking not only visibility but cultural resonance. Her work helps clients move beyond simply being recognized to becoming part of pop culture itself.

Born in Upstate New York and a proud graduate of Syracuse University with a BA in Communications, Annie now leads her small but mighty team in Los Angeles. As a boutique agency, AZPR prides itself on a deeply hands-on approach with every client. Annie offers unmatched expertise, creativity, and an unwavering dedication to excellence. To her, each client is treated like family—relationships built on trust, collaboration, and genuine care.

At AZPR, no matter the brand’s size, every effort comes straight from the heart.